Branding

Over the past decade, the market for the self-production and self-publication of books, where the author and publisher are the same person, has been thriving. Which means that today, your uncle can produce and publish his book cheaper and in better quality than ever before. So, if you have a manuscript that’s ready […]

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise […]